Start-up Culture: For Founders and CEOs
A condensed, no fluff, no nonsense course for shaping a culture in a start-up. This course is most suitable for start-up Founders, CEOs and the people supporting them.
Why Culture Matters
FREE PREVIEWAdditional Reading: Which Comes First, Culture or Performance?
Additional Reading: Glassdoor (2019). Mission and Culture Survey
Additional Reading: McKinsey (2017). Attracting and Retaining Talent
What Is This Culture Anyway?
Additional Reading: Schein E. (2004). Organizational Culture and Leadership. Chapter 2: The Levels of Culture
What Determines Culture?
Additional Reading: Schein E. (2004). Organizational Culture and Leadership. Chapter 12: How Leaders Embed and Transmit Culture
What Makes Culture Great
Additional Reading: "Purpose at Work". Global Purpose Index 2016
Additional Reading: JTF (2012). Gratitude Report
10 Step Culture Shaping Model
Step 1
Step 2
Step 3
Step 4 and 5
Step 6
Step 7
Step 8
Step 9
Step 10
0. Checklist
1. Building the Case
2. Founder's Self-Reflection
3. Organizational Purpose and Values
4. Behaviours we will start
5. Behaviours we will stop
6. Recognition
7. Relationships
8. Psychological safety
10. Making it stick
Hofstede, 2011
List of Values
A Closing Message
Congrats! Here's what's next...
Do this to release your Certificate